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See the call funnel we built for Advice Alley below.

The ads, pages, emails and video scripts are below. Want us to run it? You only pay for qualified prospects who show up.

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Walkthrough

What we found when we studied Advice Alley.

Before writing a word, we audited your positioning, competitive landscape, and audience signals. Three findings shaped every deliverable below, and none of it's templated.

Your Positioning

Your edge: Solo named adviser (Bishal Shrestha) - you deal with one person, not a call centre. That thread runs through every piece of content below.

Competitive Landscape

We studied the competitive landscape and what comparable advice offers are running. The scripts we built position Advice Alley differently.

Your Audience

The #1 thing on their mind before they book: Confused about how much they need to retire comfortably and whether their money will last. Every piece of content below addresses it.

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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A
Advice Alley
Sponsored
An SMSF can give you more say over investment decisions. It also makes you responsible for trustee duties, compliance… See more
Control, with the responsibility visible ad creative
ADVICEALLEY.COM.AU
Want more control over your super?
A clearer look at SMSF control and trustee responsibility.
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Advice Alley
Sponsored
The structure is only one part of an SMSF decision. Work through your retirement goals, trustee workload and ongoing… See more
Complexity made clearer ad creative
ADVICEALLEY.COM.AU
Make the SMSF decision clearer.
Three practical questions to clarify an SMSF decision.
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Advice Alley
Sponsored
An SMSF can put investment decisions in your hands. Trustee duties, compliance and administration come with that… See more
Control versus responsibility ad creative
ADVICEALLEY.COM.AU
More control means more responsibility.
See both sides of the SMSF trade-off.
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Advice Alley
Sponsored
Bring the decision back to three things: what you want retirement to support, what trustees must take on and what… See more
A clear SMSF decision process ad creative
ADVICEALLEY.COM.AU
Get clear on your SMSF options.
A practical way to organise the SMSF decision.
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Advice Alley
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Before changing your super, test the resources, skills and time the trustee role requires. Professional advice can help… See more
Know the trustee demands ad creative
ADVICEALLEY.COM.AU
Know the trustee demands.
Test the practical demands behind an SMSF decision.
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Ad creative
Concept

Angle
Primary text
Headline
Description
Who it speaks to
Video Ad Scripts 2 angles
Angle 1: Control comes with trustee responsibility

Variation 1 of 5
Control means making the trustee decisions
Hook: Close-up. The adviser turns a trustee declaration toward camera. Text: Who makes every SMSF decision? |
Script

An SMSF can give you more control over how your super is invested. It also makes you responsible for each trustee decision, even when other people help with the paperwork. One adviser stays with you from the first meeting through implementation and ongoing service. Open the link and see how that responsibility fits inside your personal retirement and wealth plan.

Headline: Who makes every SMSF decision?

Suggested production notes
Alternate hooks:
1. Open on the signed trustee line, then reveal the adviser explaining who stays accountable.
2. Start on a decision card marked INVESTMENT, then pull back to the person responsible.
How to film it:
- Shoot vertically in a real advice setting with the adviser speaking straight to camera.
- Keep captions inside the safe zone and use one verified document insert only.
Variation 2 of 5
When member and trustee are the same person
Hook: Interview frame. A card appears before the answer. Text: Member and trustee at once |
Script

With an SMSF, you're both the member saving for retirement and the trustee making the fund's decisions. That changes how choices are made, recorded and reviewed. One adviser stays with you from the first meeting through implementation and ongoing service. Tap the link and see what those two roles mean for your retirement plan.

Headline: Member and trustee at once

Suggested production notes
Alternate hooks:
1. Show MEMBER on one side of frame and TRUSTEE on the other before the adviser answers.
2. Open with the question card, then cut to one speaker explaining both roles.
How to film it:
- Shoot vertically in a real advice setting with the adviser speaking straight to camera.
- Keep captions inside the safe zone and use one verified document insert only.
Variation 3 of 5
Investment choice carries ongoing duties
Hook: Close-up. An investment menu slides beside a trustee checklist. Text: Choice comes with duties |
Script

More investment choice can be useful when the fund has a clear job. The same choice comes with trustee duties and ongoing compliance that stay with you. One adviser stays with you from the first meeting through implementation and ongoing service. Follow the link and see how the choices and duties work together.

Headline: Control carries trustee duties

Suggested production notes
Alternate hooks:
1. Slide an investment option into frame, followed by the duty that comes with it.
2. Start with a wide choice menu, then cover it with a short trustee checklist.
How to film it:
- Shoot vertically in a real advice setting with the adviser speaking straight to camera.
- Keep captions inside the safe zone and use one verified document insert only.
Variation 4 of 5
Put the retirement goal beside the workload
Hook: The adviser places a retirement goal beside a workload list. Text: Does the workload fit? |
Script

Start with the retirement you want and the decisions needed to fund it. Then put the SMSF workload beside that goal, including the time you'll spend reviewing the fund. One adviser stays with you from the first meeting through implementation and ongoing service. Open the link and see whether that workload belongs in your personal retirement and wealth plan.

Headline: Does the workload fit your plan?

Suggested production notes
Alternate hooks:
1. Open on a retirement photo, then place the ongoing SMSF workload beside it.
2. Start with the workload list and ask whether it belongs in the viewer's retirement plan.
How to film it:
- Shoot vertically in a real advice setting with the adviser speaking straight to camera.
- Keep captions inside the safe zone and use one verified document insert only.
Variation 5 of 5
Test the time and skill behind the decision
Hook: Interview frame. The adviser points to time, skill and resources on one page. Text: Can you run it well? |
Script

Running an SMSF calls for enough time to stay across the fund, plus the skill to make informed decisions. Professional advice can test those demands against your circumstances. One adviser stays with you from the first meeting through implementation and ongoing service. Click through and see what should be checked before the structure changes.

Headline: Can you run the fund well?

Suggested production notes
Alternate hooks:
1. Show a weekly calendar beside an SMSF folder before the adviser speaks.
2. Open on three blank fields labelled time, skill and resources, then fill them on screen.
How to film it:
- Shoot vertically in a real advice setting with the adviser speaking straight to camera.
- Keep captions inside the safe zone and use one verified document insert only.

Angle 2: Clear guidance makes SMSF complexity manageable

Variation 1 of 5
Make sense of the SMSF rulebook
Hook: The adviser opens a marked-up SMSF checklist. Text: Confused by the rules? |
Script

SMSF rules can feel dense when setup, trustee duties and compliance arrive in one pile. Clear advice turns the pile into decisions you can work through in order. One adviser stays with you from the first meeting through implementation and ongoing service. Tap the link and see how the rules connect to your personal retirement and wealth plan.

Headline: Make SMSF rules easier to follow

Suggested production notes
Alternate hooks:
1. Start with a page of dense rules, then replace it with one marked-up action list.
2. Open on the viewer's question as a caption, followed by the adviser sorting the page.
How to film it:
- Shoot vertically in a real advice setting with the adviser speaking straight to camera.
- Keep captions inside the safe zone and use one verified document insert only.
Variation 2 of 5
See the trustee duties before you commit
Hook: Close-up. A trustee duty card is turned over one line at a time. Text: Know what you take on |
Script

Trustee duties start with understanding what the fund can do and what records must support each decision. Seeing those duties early makes the workload easier to judge. One adviser stays with you from the first meeting through implementation and ongoing service. Follow the link and see what you'd be responsible for.

Headline: Know the trustee duties

Suggested production notes
Alternate hooks:
1. Turn over one trustee card before each short explanation.
2. Start with the duty most people miss, then reveal where it sits in the full list.
How to film it:
- Shoot vertically in a real advice setting with the adviser speaking straight to camera.
- Keep captions inside the safe zone and use one verified document insert only.
Variation 3 of 5
Turn compliance questions into clear actions
Hook: Interview frame. A compliance question becomes an action card. Text: What happens next? |
Script

A compliance question becomes easier when it has a clear owner and a date for the next action. Advice can map those actions around the fund and keep them tied to the reason you have it. One adviser stays with you from the first meeting through implementation and ongoing service. Open the link and see how the actions fit together.

Headline: Clear actions for SMSF compliance

Suggested production notes
Alternate hooks:
1. Open on a compliance question, then place its matching action directly underneath.
2. Start with a review calendar and trace one duty to its next date.
How to film it:
- Shoot vertically in a real advice setting with the adviser speaking straight to camera.
- Keep captions inside the safe zone and use one verified document insert only.
Variation 4 of 5
Get guidance before changing your super
Hook: The adviser pauses a rollover form before it is signed. Text: Get clear on the structure |
Script

Changing your super structure affects the decisions you'll make for years. Clear guidance can test the structure against your goals and show you the duties attached to it. One adviser stays with you from the first meeting through implementation and ongoing service. Click through and see the questions to settle before you move.

Headline: Get clear on the structure

Suggested production notes
Alternate hooks:
1. Pause over a transfer form and ask which decisions should already be clear.
2. Open with the adviser moving a blank structure form aside for a goals page.
How to film it:
- Shoot vertically in a real advice setting with the adviser speaking straight to camera.
- Keep captions inside the safe zone and use one verified document insert only.
Variation 5 of 5
Keep costly SMSF mistakes off the plan
Hook: Close-up. A missed-deadline notice sits beside a review calendar. Text: Small misses get expensive |
Script

Missed records and late decisions can turn into expensive SMSF problems. Regular advice helps you see the next duty before the deadline arrives and keeps the fund tied to its purpose. One adviser stays with you from the first meeting through implementation and ongoing service. Tap the link and see how ongoing guidance can keep the fund on track.

Headline: Avoid costly SMSF mistakes

Suggested production notes
Alternate hooks:
1. Start on a late notice, then show the review step that could have caught it.
2. Open with a calendar reminder landing beside the SMSF file.
How to film it:
- Shoot vertically in a real advice setting with the adviser speaking straight to camera.
- Keep captions inside the safe zone and use one verified document insert only.

Long-Form Explainer Video Script 1 complete script

Offer: SMSF-suitable retirement and wealth advice, one-on-one with a dedicated adviser
Estimated length: 5 minutes


Picture the version of retirement where the money question is finally settled. You know what you'll have coming in each year, you know it holds up for as long as you need it, and you're not lying awake doing sums in your head. That's the position we help people reach, and if you're somewhere in your forties, fifties or sixties and still can't say for certain whether your super is set up the right way, this is worth a few minutes of your time.

Most of the people who sit down with us aren't in trouble. They've done well for themselves, with super building somewhere, maybe an investment property, a business, or an old fund from three jobs ago that never really got looked at. What's missing is one clear picture that ties it all together and tells them, plainly, whether they're on track for the retirement they actually want. That's the gap we close.

We're a boutique advice practice in the Sydney CBD, and the way we work is deliberately old-fashioned in one respect: you deal with one adviser, the same person, every time. Not a call centre, not a rotating cast, not whoever happens to be free. The adviser you meet has been guiding clients through exactly these decisions for more than 7 years, and has been a member of the Financial Planning Association of Australia since 2016. Modern ideas, traditional service. That's genuinely how we run.

Now is a sharper moment for this than it used to be. Since the Royal Commission, a lot of advisers have left the industry, so there are fewer of them just as more Australians are heading into retirement and asking harder questions about their super. On top of that, self-managed super has moved from a niche thing to something a lot of ordinary professionals are weighing up, and it's a decision that's easy to get wrong in either direction. Setting one up when it doesn't suit you is costly. Ignoring it when it would suit you leaves money and control on the table. Either way, that's a conversation worth having with someone who does it for a living, before you commit.

So what does working with us actually look like. It's a simple process, and there are no surprises in it. We start with a proper sit-down to understand your position today and where you want to end up. From there we do the research and build a strategy around your situation, not off a shelf. We present the plan to you and walk through it until it makes sense, and nothing gets implemented until you've given informed consent and you're comfortable with every part of it. Then we stay with you, reviewing and adjusting as your life and the rules change. Superannuation and SMSF, retirement and how you'll draw an income, tax, protecting your family, passing wealth on cleanly, it all sits under the one adviser who knows your file.

Let me speak to the things people tend to wonder about before they reach out. One is whether advice is worth it for someone in their position. Simple test: if a plan saves you from a single avoidable tax mistake, or stops you setting up a structure that doesn't suit you, it tends to pay for itself many times over, and that first meeting costs you nothing but time. Another is whether a smaller boutique is a safe pair of hands next to a big brand. We operate under a licensed structure with all the same obligations the large firms carry, and going boutique buys you something they can't offer: the person making your plan is the person you actually talk to. Then there's the worry that we'll just push products at you. Our starting point is always your goals, and the strategy grows out of those. And the last one, whether you've even got enough to bother. Most people underestimate what they've built once it's all laid out in one place, which is exactly what the meeting is for.

Who this is really for. People approaching retirement, or planning seriously for it, who've built something worth protecting and want one considered plan rather than a drawer full of statements they don't fully understand. Folks who'd rather have a relationship with one adviser than a login to a faceless institution. If you're chasing a hot tip or a way to beat the market, that's not us, and we'll be upfront about that. What we do is patient, personal, and built around your actual life.

If any of this is landing, your next step is the short form just below this video. Fill it in and answer each question as truthfully as you can. It only takes a minute. Based on what you tell us, we'll see whether we're the right fit for your situation, and if we are, we'll invite you to book a one-on-one with your adviser to talk it through properly. There's no cost to that first conversation, and no obligation to go any further after it.

Think about where you'd like to be when the working part of your life winds down, and how much lighter it feels to have an actual plan for getting there instead of a rough guess. One adviser, one clear strategy, taking you from where you stand today toward the retirement you want. Complete the form below this video, answer it truthfully, and let's start the conversation.

Confirmation Page Video Scripts 7 scripts
Video 1: Welcome

Thanks for booking your one-on-one. It's a good decision, and it tells us you're at the point where you want a straight answer about your retirement rather than another brochure.

This first meeting is a sit-down to understand where things stand for you today and where you'd like to be. One of our advisers will ask about your situation, your super, and what a comfortable retirement looks like for you, and then give you a straight read on whether we can help. If a strategy makes sense for you, they'll say so. If it doesn't, they'll tell you that too. Nobody's going to push a product at you.

Over the next few days you'll get a couple of short emails from us that answer the questions people usually have before they come in, so keep an eye out. Each one's worth a two-minute read.

Underneath this video there are a few more short clips, and each one answers a common question, things like what it costs, what happens if your situation is complicated, and how we actually build a plan. Have a look at the ones that speak to your situation. When you come in, that lets us skip the basics and spend the whole time on you.

No pressure from here. We'll see you at your meeting, and one of our advisers will take it from there.

Video 2: What does the first meeting cost me?

Title on page: "What does this cost me?"

Fair thing to want to know up front. The first meeting itself is a one-on-one to understand your situation and explain how we can help, and you come away from it knowing where you stand. You're not signing anything and you're not committing to an ongoing relationship on the spot.

If, after that, you decide you want a full plan built, our adviser will walk you through exactly what that involves and what it costs before any work begins. You see the numbers in plain figures, and you decide with informed consent. Nothing gets actioned until you've said yes to it, and there are no surprises tacked on afterwards.

So the answer is simple: come to the first meeting, get a clear picture, and make the money decision only once you know precisely what you'd be getting. If you've got a specific question about how fees work for someone in your position, that's a good one to raise on the day.

Video 3: What if my situation is complicated?

Title on page: "What if my situation is messy or complicated?"

A lot of people who book worry their finances are too scattered to bring to an adviser. Super in a couple of old funds, an investment or two, maybe a business, and no single plan tying it together. If that's you, you're exactly who this meeting is for.

We believe one size doesn't fit all, so our adviser starts by getting the full picture of where you are, mess and all, before suggesting anything. From there it's a simple, staged process: understand your goals, research and build a strategy, present the plan to you, and only implement once you've agreed to it. You're never handed a template.

So don't tidy anything up before you come in. The tangle is the thing we're here to sort out, and the clearer we can see it, the better the plan our adviser can put together for you.

Video 4: Will you just try to sell me an SMSF, or a product?

Title on page: "Will you push a product on me?"

This one comes up a lot, especially around self-managed super. Plenty of people have been burned by advice that turned out to be a sales pitch in disguise.

So, how we work. Our adviser looks at your goals first and builds the strategy around them, not around a product someone's trying to move. Whether a self-managed fund suits you, or whether you're better off where you are, depends entirely on your circumstances, and that's the question the meeting answers. If an SMSF isn't right for you, you'll be told that plainly. The recommendation follows your situation, never the other way around.

Sitting down one-on-one is what makes that possible. You get a plan shaped to you, and you'll understand the reasoning behind every part of it before anything is put in place.

Video 5: Is a boutique firm safe to trust with my retirement?

Title on page: "Are you established enough to trust?"

Reasonable question. When it's your retirement on the line, you want to know the person advising you knows what they're doing and that the firm sits inside a proper structure.

So, the facts. The adviser you'd work with has spent more than 7 years advising clients and has been a member of the Financial Planning Association of Australia since 2016, with a background across established Sydney firms. As a practice, we operate as a corporate authorised representative under AFSL no. 522028, so the advice you receive is properly licensed and regulated. Being a boutique isn't a gap here, it's the point: you deal with one dedicated adviser who actually knows your name and your plan, not a rotating call centre.

If you want to check any of that, please do. It's all verifiable, and we'd rather you came in confident than took anything on faith.

Video 6: How long until I actually have a plan?

Title on page: "How long does this take?"

Worth knowing, because "get financial advice" can sound like a vague, drawn-out thing, and you've got a life to get on with.

The process is deliberately clear. It starts with your first meeting to understand your goals. From there our adviser does the research and builds your strategy, then presents the plan to you so you can see exactly what's proposed and why. Only once you're happy and give your consent does anything get implemented. After that it becomes an ongoing relationship, where the plan is reviewed and adjusted as your life changes.

So you're not waiting in the dark. Each step has a purpose and you know what's happening at every stage. On the day, our adviser can give you a realistic sense of timing for your own situation.

Video 7: What happens after the meeting if it's not for me?

Title on page: "What if it's not the right fit?"

Most places won't say this part out loud, so we will. You might come in, have the conversation, and decide it's not for you. That's a completely fine outcome, and it's one our adviser is glad to reach with you rather than talk you past.

If we're not the right fit for what you need, you'll be told so directly. No hard sell, no follow-up pressure. You'll walk away with a clearer understanding of your own position than you came in with, and that's yours to keep either way. We take how we're seen seriously, and pushing someone into advice they don't need is a quick way to ruin that.

So come in with no obligation on your shoulders. The meeting is a conversation, and you're free to decide it's a no. Bring your real questions on the day and our adviser will give you real answers.

Pre-Appointment Email Sequence 7 emails
Email 1: - Welcome + what happens next

Send: ** Day 0, immediately after booking

**
Subject A: your meeting is booked
Subject B: what to expect at the meeting
Preview: A short note on how the first sit-down runs.

Your one-on-one is booked, and this note covers what happens next.

The first meeting is a conversation. We ask about where you're at today, what a comfortable retirement looks like for you, and what you're unsure about. You do most of the talking while we listen and ask questions.

Nothing gets recommended on the day. We take what you tell us away, do the research, and come back with a written strategy you can read at your own pace. You decide what to act on and when.

There's nothing to prepare. If you happen to have recent super statements handy, bring them. If not, we can work without them for a first meeting.

To reschedule, reply to this email and we'll find another time.

Email 2: - "Do I have enough to bother?"

Send: ** Day 1, AM

**
Subject A: is it worth getting advice
Subject B: the question most people sit on
Preview: On whether you have enough to make advice worthwhile.

A lot of people put off getting advice because they're not sure they have enough to make it worthwhile.

In practice, advice is less about the size of the balance and more about the number of decisions in front of you: whether to consolidate super, whether an SMSF suits you or your current fund is already fine, how to draw a retirement income without running out, and how to pass wealth to family cleanly. Those decisions carry the same weight whether the balance is modest or large.

The first meeting is where we work out whether advice is actually useful for your situation. Sometimes the answer is that you're already on track and there's little for us to add, in which case we'll tell you so. It costs you a conversation to find out, and that's the meeting you've booked.

Email 3: - Will you push products, or tailor to me?

Send: ** Day 1, PM

**
Subject A: how we decide what to recommend
Subject B: on product-pushing
Preview: The process behind any recommendation we make.

The advice most people have been burned by is the kind that arrives with a product already picked out.

We work the other way around. There's a five-step process, and a recommendation only shows up at step three, after we've done the research on your situation. It starts with the meeting where we understand your goals, moves to the research and strategy done behind closed doors, then arrives at a written plan we present and talk through with you. Nothing is implemented until you give informed consent, in writing, on the parts you agree with.

Which means you see the "why" before anything is put in place. If a recommendation doesn't sit right, you say so, and it doesn't happen.

That structure is there so the advice fits you, rather than the other way around.

Email 4: - Is a smaller firm safe?

Send: ** Day 2, AM

**
Subject A: boutique versus the big end of town
Subject B: who you're actually dealing with
Preview: On dealing with one adviser instead of a call centre.

A fair thing to weigh up before the meeting: does a boutique firm hold up against a large institution?

On the boutique side, you deal with one dedicated adviser across every part of your situation, rather than being handed between departments. The adviser you meet is the same person who does the work and the same person who's there next year.

On the credentials: our adviser has been advising clients for more than 7 years, has held Financial Planning Association membership since 2016, and holds a Diploma of Financial Planning with SMSF alongside an Advanced Diploma. Advice Alley operates as a corporate authorised representative of ANIG WM, AFSL no. 522028, so the same licensing and compliance obligations that apply to any advice practice apply here.

The licensing and the standards are the same either way. What changes is that here you get a person who knows your whole situation.

Email 5: - Something useful before we speak

Send: ** Day 2, PM

**
Subject A: three questions to think about
Subject B: worth a few minutes before the meeting
Preview: A short exercise you can use whether or not we work together.

Whether or not we end up working together, these three questions are worth sitting with before any retirement conversation, ours included.

One is what a comfortable week in retirement actually costs you. Not the headline figure in the news, your figure, based on how you'd want to live.

Another is where your super sits right now and whether you know how it's invested. A surprising number of people have never looked.

The last one is harder. If something happened to you tomorrow, would your family know where everything is and what to do?

Most people can't answer all three cleanly, and that's fine. The gaps are exactly what a plan is for. Bring whatever you land on to the meeting and we'll build from there.

Email 6: - Why this is worth doing now

Send: ** Day 3, AM

**
Subject A: why now rather than later
Subject B: the cost of putting it off
Preview: On timing, and why sooner tends to beat later.

The trend across the industry is that good advice has become harder to get, not easier.

Since the Royal Commission a large number of advisers have left the profession, while the number of people approaching retirement keeps climbing. That's fewer advisers serving more people who need help, which shows up as longer waits and advisers with less room to take on new clients.

None of it should push you to rush a decision. It's a reason not to leave the first conversation sitting on a to-do list for another year. The strategies that work best in retirement are the ones with runway in front of them, and runway is the one thing you can't buy back later.

Your meeting is already booked, so the hard part is done.

Email 7: - Final note before your meeting

Send: ** Day 3, PM (or Day 4 AM if the call is morning)

**
Subject A: ready for tomorrow
Subject B: a quick note before we speak
Preview: What to have in mind for the one-on-one.

Your meeting is coming up, so this is all you need to have in mind.

Come with a rough sense of what you want retirement to look like and what you're most unsure about. That's the raw material we work from. Statements and paperwork are welcome if they're handy, but not required for a first meeting.

Expect questions from us and no pressure to decide anything on the day. You'll leave the conversation with a clearer picture, and if there's a fit, a written strategy follows after.

If the time no longer suits, reply here and we'll move it. Otherwise, we'll see you then.

Broadcast Emails 5 emails
Email 1: - The number nobody can answer

Send: ** Day 1

**
Subject A: how much is enough to retire
Subject B: the retirement question with no clean answer
Preview: Why the headline retirement number rarely fits your life.

Most people carry a rough number in their head for how much they need to retire. It usually comes from a news article or a super fund calculator, and it's almost always someone else's number.

The trouble is that a comfortable retirement isn't a single figure. It depends on how you want to live, what's already in place, how long the money has to last, and how tax treats your income along the way. Two people with the same balance can have very different answers.

That's why the first thing worth doing is mapping what you actually have and what you actually want, then working backwards to the target. A plan built that way tends to hold up. A plan built on a headline figure tends to wobble the moment life changes.

If you'd like a picture of how that mapping works before you commit to anything, you can watch a short walkthrough and book a one-on-one here.

Email 2: - SMSF or stay put

Send: ** Day 4

**
Subject A: should you run your own super fund
Subject B: the SMSF question, minus the sales pitch
Preview: A straight read on when a self-managed fund fits.

"Should I set up an SMSF?" is one of the more common questions we hear, and the answer more often than not is: it depends, and not on what people assume.

A self-managed fund gives you more control and more choice over how your super is invested. It also gives you more responsibility, more admin, and a set of trustee duties that don't go away. Some people find the control worth it, while others already have a fund doing the job well and would only add cost and effort for little gain.

The way to decide is to look at your own situation, what you want your super to do, and whether the extra control earns its keep. Now and then it clearly does. Just as often, the sensible move is to stay where you are.

That comparison is exactly the kind of thing a first conversation is for. If it's on your mind, there's a short walkthrough and a booking link here.

Email 3: - What "personalised" actually means

Send: ** Day 8

**
Subject A: what a real financial plan looks like
Subject B: advice built around you, not a product
Preview: How a recommendation is supposed to be reached.

Every firm says its advice is personalised. The word has been used so much it's stopped meaning anything, so it's worth spelling out what it looks like when it's real.

A genuine recommendation comes at the end of a process, not the start. It begins with your goals, what you want and by when. From there comes the research, done on your actual circumstances rather than a template, followed by a written strategy you can read and question before a single thing is put in place. Nothing gets implemented until you've said yes, in writing, to the parts you agree with.

When the product is chosen first, all of that gets skipped. Build it the other way around and the advice fits the person it's for, with the reasoning visible behind every step.

If you'd like to see how that process runs from first meeting to written plan, the walkthrough and booking link are here.

Email 4: - The estate question people skip

Send: ** Day 12

**
Subject A: what happens to it all
Subject B: the part of planning most people avoid
Preview: Why passing wealth on cleanly takes more than a will.

Retirement planning tends to focus on the years you're spending the money. The part that gets skipped is what happens to what's left.

It's an uncomfortable subject, which is exactly why it goes unplanned. Super doesn't automatically pass through your will the way people assume. Tax can take a bite on the way to the next generation. Without a clear structure, families are left guessing at the worst possible time.

Handled properly, it's mostly mechanical. The right nominations, the right structure, a plan your family can actually follow. Done once, reviewed occasionally, and off your mind.

It's one of the threads a full strategy is meant to tie off, alongside the retirement income itself. If you'd like to see how the whole picture fits together, you can watch the walkthrough and book a time here.

Email 5: - Why the good advisers are getting harder to reach

Send: ** Day 16

**
Subject A: fewer advisers, more people who need one
Subject B: the quiet squeeze on financial advice
Preview: What the adviser shortage means if you've been putting it off.

Something has shifted in financial advice over the last few years, and it's worth knowing about if you've been meaning to sort your retirement out.

A large number of advisers left the profession after the Royal Commission, while the number of people approaching retirement kept rising. Fewer advisers, more people needing one. The result is longer waits and practices with less room to take on new clients than they used to have.

This isn't a reason to rush into anything. Good decisions still take the time they take. It's a reason not to leave a first conversation sitting on the list for another year, because the earlier a strategy is in place, the more runway it has to work.

If getting a plan started has been on your mind, this is a reasonable moment to start it. The walkthrough and a booking link are here.

5
Image Ads
Scroll-stopping static creatives mapped to funnel stage
10
Video Ad Scripts
Platform-ready variations across angles and audiences
2
Funnel Pages
Landing page and confirmation page for your funnel
1
Long-Form Explainer Video Script
Full video sales letter, written in your brand voice
7
Confirmation Page Video Scripts
Breakout content for education and trust
7
Pre-Appointment Email Sequence
Confirmation-to-appointment nurture sequence
5
Broadcast Emails
Email sequence

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you.

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • AI competitor and market analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Things people ask before booking.

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.